Updated: Feb 20, 2019
Why do you need a professional real estate photographer in Fresno? It’s a good question, given that a real estate agent could save themselves a few hundred dollars by taking the photos themselves. Not long ago DIY real estate photos were widely accepted, but if you have a home to sell now then you can no longer get away with taking the pictures yourself. Home sellers want their homes presented in the best light and high quality images are a great way to do just that.
What’s changed in recent years?
It's fairly simple. The exposure (no pun intended) that today’s buyers have had to high-quality photos they see online everyday. People scrolling through their Facebook newsfeed and see great images and video. They see their favorite Instagrammers and their favorite YouTubers, and all they see are great photos and videos of all types of things. Food, kittens, people and of course homes! In other words, buyers today are now much better educated on image quality than they used to be. So when they go online to see what homes are currently for sale in our area, they want to be blown away. They don’t bother clicking on poorly presented homes unless they are looking for a bargain. A bargain is never bad, but when trying to get top dollar for homes in our area great images sell. Instead, the buyers will quickly scroll through the images, and just like a Tinder user, they’ll ‘swipe right’ on the houses that attract their attention, and they’ll ‘swipe left’ on the homes that look unappealing. So when putting a new home on the market it’s important that you make a really positive first impression. In fact, according to a study by Carleton University in Ottawa, Canada, it takes less than 50 milliseconds to form a first impression, and that’s going to be largely dictated by the visual elements the viewer sees, not the written elements since they don’t have time to read that much in just a fraction of a second. That first impression used to come from an actual visit to the home, but now it’s the online marketing of the photos, the 3D tour where the buyer can move around the entire home, and the video tour.Your photos have to look amazing, and it’s not just about hiring any professional photographer. For example, you don't want to hire a local wedding photographer, or a news journalist. There’s no guarantee at all that someone who specializes in one type of photography is going to excel at photographing real estate.Instead, look for a photographer that is a real estate photography specialist, like us! They might cost a little more than an inexperienced photographer, but the benefits for you to have more buyers asking about your home will make it all worthwhile.